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Finding the US’s normal, abnormal catapults Noah’s fortunes in America
13 November 2016 – ONLY time will tell if Donald Trump’s controverisial election victory will make the US great again, but the president-elect has already made Trevor Noah great, with his The Daily Show becoming “the most watched” in October since he took over as host from Jon Stewart more than a year ago.
Nielsen, a global marketing research company, found that October was The Daily Show’s “most-watched month ever” with the highest ratings since February, particularly among audiences between 18 and 49 years old.
The show reached a multiplatform audience of 8.6million viewers, which included video on demand, digital and mobile platforms. Apart from the material that Trump provided, Noah told The Atlantic last week that being an outsider gave him an advantage.
“Well to me, everything is normal. That’s probably my greatest gift. I thought it was a curse when I first came, but then I realised everything is normal. I actually wasted time listening to people when I first started the show . I didn’t have the experience of the Sarah Palins and the Herman Cains, I was only operating from that view. Now I realise that that’s my advantage.” – Times Live