Artists welcome SABC’s “Local is Lekker” drive

Artists welcome SABC’s “Local is Lekker” drive

12 May 2016 – SOUTH Africa’s national broadcaster, SABC will now be playing 90% local music, to prioritise more local content that reflects the diversity of SA cultures following extensive and successful engagements with some music representatives.

Legendary musicians and veteran musicians took to social media soon after the announcement on Wednesday evening, hailing the SABC and its chief operations officer, Hlaudi Motsoeneng for the move.

Jazz legend, Don Laka, said on Facebook: “Today I am proud to be South African. This man Hlaudi made me share a tear for the first time in many years. Tomorrow you will hear 90% South African music on all SABC radios … please share! Freedom at last!”

For years Laka has been an activist for local content on South African radio stations.

The music to be played would be across all genres, with a special focus on Kwaito, Jazz, Reggae and Gospel, in a move the SA music fraternity has welcomed.

“The SABC has taken a radical decision about its local content offering across all its radio, television and digital platforms. It is in this context that the decision on local music will ensure that the SABC fully reflects the various styles of local music on offer,”says Motsoeneng.

The public broadcaster said it would engage its audiences to evaluate whether they were satisfied with the changes

Veteran radio personality, Bob Mabena, on Twitter said: “Somebody give SABC’s Hlaudi a Bells. The man has redeemed himself. Local content goes up on SABC.”

Hip Hop artist, AKA, also praised the SABC, in a series of Tweets saying: “This is the greatest victory in the history of South African music. Finally an environment in which patriotism will flourish.”

The public broadcaster also promised to use local music fillers between television programmes and as from 01 July 2016, the SABC said it would increase its local content offering on television even more.– ANA editing by Patience Rusere