Vodacom to reduce costs of data

Vodacom to reduce costs of data

AFRICA’s’s mobile giant operator Vodacom says data remains a key driver to the company’s growth and that high demand is driving costs down.

“One of the journeys we have been focusing on really is bringing data prices down. In the past six months data has fallen by almost 13% and voice prices have come down by 14 %. And that has been a 64% price reduction in the past four years and 52% redution in voice prices. The difficulty is that you can bring prices down all at one. You have to balance that out because you have to put a lot if investment in. the past three years we have put an investment of 23 billion rand into our networks, ” says chief executive Officer, Shameel Joosub/

There has been a recent outcry by the public over the exorbitant cost of data in South Africa and different organisations told Parliament that the high cost of data and airtime is stifling citizens, arguing that South Africans deserve to be given affordable data and airtime in order to communicate and get easy access to information.

As the country tries to address the issue of the digital divide and ensure that the millions of people have access to information, Joosub has also appealed to customers getting poor network or no coverage, particularly in rural areas, to get in touch with the company to ensure that the service is improved.

“For us we are still rolling out more and more coverage. If there are still areas which need more coverage, please let us know.”

To improve infrastructure, Vodacom has invested R5.7 billion in the first half of the year towards improving infrastructure. – SABC edited by Patience Rusere